Marketing and Brand Management
Optigma aims to provide a bespoke solution for each of our clients depending on their existing capabilities, ensuring that overheads are kept to a minimum. This means devising a goal and a plan, executing it, and measuring the results to optimize for the future.
Brand marketing strategy is a long-term plan whose purpose is to increase a brand’s position and positive perception in the market. The strategy can include several media channels, campaign types, and a variety of tactics to reach its goals.
Our professional team will help your company gather momentum, building on past results to increase its power and influence among the target audiences as time goes on.
Our professional services include:
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Market research and identifying the target audience,
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Preparing campaigns and strategic branding plans,
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Diversifying marketing and distribution channels,
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Reports based on SWOT and PEST analyses.
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1. Market Research & identifying the target audience
We aim to develop a strategic plan to maintain brand equity or gain brand value requires a comprehensive understanding of the brand, its target market, and the company's overall vision.
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Establishments engaged in the marketing and the development and promotion of a brand in the market.
2. Preparing campaigns and strategic branding
The process of planning a marketing campaign is complex; delivering one consistent message across multiple channels to reach your audience isn’t easy.
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A marketing campaign is a project consisting of multiple pieces of content or events, connected together by a unified theme, with clear start and end dates. Marketing campaign planning is the process of organizing everything behind the scenes to ensure a smooth, efficient process. Planning helps you nail every deadline for every piece/event you publish/host within your campaign.
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Strategic branding brings a brand to life in the mind of its audience so they see the brand as a living entity and subconsciously engage with it as such. A brand with a belief, personality, a familiar tone of voice and a message that speaks on an emotional level to your pain-points will make a connection with you.
3. Diversifying marketing and distribution channels
While it’s tempting to diversify by simply looking up the latest marketing trends and pouring untold levels of time, effort, and funds into adopting them, if you want to build towards true marketing success, it’s important to begin implementing change from the inside out.
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By diversifying your workforce itself, your business will be able to maintain a comprehensive perspective that can span age, gender, culture, and any other major, industry-specific demographic you may have to consider.
This isn’t just a non sequitur appealing to greater diversity in the workplace. It’s a genuine call to cultivate a thriving work environment, and it can have very direct implications on a marketing strategy.
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Diversity in the workplace has been shown to increase both innovation and productivity. This is largely due to the healthy friction that comes when those from different backgrounds and perspectives respectfully rub shoulders and collaborate together.
In other words, if your workforce is diverse, the healthy difference in perspectives that everyone brings to the table will naturally enable you to maintain a diverse marketing strategy as well
4. Reports based on SWOT and PEST analyses
A SWOT analysis measures a business unit; a PEST analysis measures trends and changes in the market. A SWOT analysis is a subjective assessment of information about the business that is organized using the SWOT format into a logical order that helps understanding, presentation, discussion and decision-making.
